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Podcast episode

Gallium, Hafnium & the Strategic Metals Shaping Our World w/ Louis O’Connor, Strategic Metals Invest – EP276

Show host Gene Tunny speaks with Louis O’Connor, CEO of Strategic Metals Invest, about the increasing demand for strategic metals like gallium, hafnium, and indium—essential for modern technology. They discuss China’s dominance in rare earth processing, the geopolitical stakes, and how supply chain vulnerabilities could impact global markets. Louis also shares insights into investing in these scarce resources.

If you have any questions, comments, or suggestions for Gene, please email him at contact@economicsexplored.com.

You can listen to the episode via the embedded player below or via podcasting apps including Apple Podcast and Spotify.

Timestamps

  • Introduction to Strategic Metals and Geopolitical Implications (0:00)
  • Overview of Strategic Metals Invest (2:53)
  • China’s Dominance in Rare Earths (4:00)
  • Characteristics and Importance of Strategic Metals (14:55)
  • Investment in Strategic Metals (16:11)
  • Geopolitical Risks and Supply Concentration (23:33)
  • Private Investment and Market Opportunities (32:45)
  • Historical Context and Future Outlook (43:09)
  • Market Volatility and Investment Strategies (46:49)
  • Partnership Opportunities and Future Growth (49:46)

Takeaways

  1. Strategic metals are crucial – Essential for semiconductors, defence, and energy transition, these metals are essential for modern technology.
  2. China dominates rare earth processing – While reserves exist elsewhere, China leads in refining, creating supply chain risks.
  3. Investing in scarcity – Private investors can own and store strategic metals, profiting from increasing demand and limited supply.
  4. Geopolitical tensions impact prices – Trade restrictions and conflicts can drive scarcity-driven price spikes.
  5. The West is racing to catch up – The U.S., Australia, and Europe are working to develop independent supply chains, but progress is slow.

Links relevant to the conversation

Strategic Metals Invest website:

https://strategicmetalsinvest.com/

Lynas Rare Earths (Australia’s Leading Rare Earth Producer):

https://lynasrareearths.com/

US DoD article “Securing Critical Minerals Vital to National Security, Official Says”:
https://www.defense.gov/News/News-Stories/Article/Article/4026144/securing-critical-minerals-vital-to-national-security-official-says/ 

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Transcript: Gallium, Hafnium & the Strategic Metals Shaping Our World w/ Louis O’Connor, Strategic Metals Invest – EP276

N.B. This is a lightly edited version of a transcript originally created using the AI application otter.ai. It may not be 100 percent accurate, but should be pretty close. If you’d like to quote from it, please check the quoted segment in the recording.

Louis O’Connor  00:03

This year might be the year where we see a lot of sort of strategic sort of stockpiling beginning as well. The US Department of Defense needs these raw materials. The geopolitical situation also can have an effect, like I said, China in retaliation for the US block and some of the semiconductor technology to get into China is restricting. So the West, you could say, has the technology, but Chinese have the raw materials.

Gene Tunny  00:36

Welcome to the economics explored podcast, a frank and fearless exploration of important economic issues. I’m your host, Gene Tunny. I’m a professional economist and former Australian Treasury official. The aim of this show is to help you better understand the big economic issues affecting all our lives. We do this by considering the theory evidence and by hearing a wide range of views. I’m delighted that you can join me for this episode. Please check out the show notes for relevant information. Now on to the show. Hello and thanks for joining me. I’m really looking forward to sharing this conversation with Louis O’Connor, CEO of strategic metals, invest in this episode, we dive into the world of strategic metals, resources like gallium hafnium and rare earths that are essential for everything from smartphones and semiconductors to electric vehicles and space technologies. We discuss why China dominates global processing of these metals and what that means for international supply chains, geopolitics and the prices of our favorite gadgets, like smartphones. Louis explains how his firm helps both manufacturers and private investors navigate the complexities of buying, storing and selling strategic metals. If you’ve ever wondered about the hidden backbone of modern technology and where it all comes from, this is the episode for you. Before we get started, I want to give a quick shout out to our sponsor, Lumo coffee. This top quality organic coffee from the highlands of Peru is full of healthy antioxidants. As a listener of economics explored, you can get a 10% discount. Details are in the show notes. Now let’s jump into the conversation. I hope you enjoy it. You Louis O’Connor, CEO of strategic metals, invest. Welcome to the program. Thank you. Gene, happy to be here. Excellent. And you’re joining us from Ireland. That’s, that’s terrific. I think you might be the first guest I’ve had on from from Ireland. That’s, that’s great that that you can join us from, from Ireland. So can you tell us a bit about the company? It seems sounds like a real multinational operation. There’s quite a Yeah. Anyway, please, please tell us about the company. Please. Louis,

Louis O’Connor  02:53

sure, sure. So we had our core we’re based in Central Europe, so I’m, I am in Tipperary in Ireland. But our main office is in Frankfurt in Germany. We’ve got 3540 people there. We’ve been in business since 1999 and our main, our core business is we were a supplier of technology, metals, rare earths, to industry, to manufacturers. So we’ve probably more than 4000 clients in 7475 different countries. That’s our core business. We also have a evolved storage facility in the banking district in Frankfurt, and we also, we still, we have an inventory there, but we also allow some of our industry clients to store the metals there, and then we also invite private investors to participate in the supply chain. So strategic metals, I suppose I’ll just just explain gene it’s not an academic term. It’s more of a an umbrella term for the metals that are basically the backbone of manufacturing in the 21st century. So all modern technology, energy transition, aviation, military applications, but the ones we sort of we sell about 4045, maybe 50, to industry, and then as if we only offer about maybe 10 or 12 to private investors. And the characteristics of those ones are, you know, where does sort of supply, concentration, risk and stuff like that. But essentially, at our core, we’re supplying manufacturers all over the world with raw materials, right?

Gene Tunny  04:39

Okay, so you’re buying them from the mines, are you’re buying them from the miners, and then you, you then sell them to manufacturers that need it. Is that right?

Louis O’Connor  04:49

Correct? Yeah, we, we buy them directly from producers, suppliers. In a lot of cases, you know, there’s a supply concentration risk, like China, it’s. Funny we’re talking this week, because in the last probably two weeks, I have, I’ve never heard rare earths, which is our product, mentioned, as much in the media, or by, you know, heads of state. You know, President Trump in America is talking about rare earths in Ukraine. And of course, their interest in Finland is the same thing. Australia actually would be the second largest producer outside of China. China pretty much dominates, you know, a lot of these, not all, but a lot of you know technology, metals and rare earths, China is about a generation ahead of the rest of the world with the processing technology. So in a lot of cases, I’ll just explain, these metals sort of differ from base metals in the sense that they don’t occur naturally in the Earth’s crust, so they’re always a byproduct of another raw material. For example, gallium is a byproduct of aluminum, and halfnium is a byproduct of zirconium. So for every 50 tons of zirconium, you just get one ton of Hafnium. So it’s very, very limited in what’s available. But at the same time, hafnium is in the industry. Some people call them the spice metals, which is a good analogy to use, like if you think of the spice added to a bit of food. So although they’re used like, hafnium is like a super alloy in jet engines and rocket engines and nuclear reactors. There’s only a small amount, you know, applied or needed, but it’s critical. You couldn’t fly a jet engine won’t work without half Tim in there because of its ability to withstand extremely high temperatures. So on the one hand, they recommend a sort of a small economic they have a small economic visibility, visibility. But on the other hand, they’re critical. They’re absolutely critical. You You couldn’t swipe your phone without indium, you know, I could go on and on. But they’re, they’re, they’re basically the upstream raw materials that become trillions of dollars in in Downstream GDP, right. Okay,

Gene Tunny  07:01

now you mentioned strategic metals, and then there are rare earths. So a rare earths, rare earths are different from strategic metals. Are they?

Louis O’Connor  07:12

No, I would say the best probably description is strategic metals are an umbrella term for all all all metals, let’s say that are critical to all nations, economic prosperity and military applications. Now probably a good way to explain it would be on the in Europe and in the US, the Geological Society or association in the US, they have a list of what they deem 40 critical metals that are critical to their nations, and those would probably be the best description of what strategic metals are. They’re they’re critically needed, and in some, lot of cases, there’s a supply concentration risk, or there’s a heavy localized production, as you know, with gallium, 98% of the world’s gallium is coming from is being processed in China. That’s why, you know, President Bush and the EU and even yesterday, South Korea is maybe going to do a cooperation with Mongolia. Some countries have the resources and others have the demand, sort of because of China’s sort of domination. A lot of there’s a lot of cooperation gone on outside of China. That’s why Trump is after the wrong materials in Ukraine. That’s why Putin, actually a lot of that territory they’ve taken has these In fact, the EU President recently said that these rare earths are fast becoming, or are already more important than oil and gas. So they’re hugely important, yet they sort of have a sort of relatively small economic visibility, right?

Gene Tunny  08:54

Okay, so you, it’s, it’s President Trump, you, you’re talking about, I think you might have accidentally mentioned Bush earlier on, but you’ve been Oh, Donald Trump, yeah, President Trump, just okay, yeah, right. Oh, so you mentioned gallium, and that is, so it’s a soft, silvery white metal, similar to aluminum, and what’s it used in? Or it says it looks like it’s used in semiconductors, is that, right? Is it used in microchips? Indeed,

Louis O’Connor  09:23

it is, yeah, yeah, semiconductors. But it also has, it’s, it’s got, sort of, most of these raw materials are have multiple applications. So it’s used in semiconductors. It’s also considered, as well as an energy transition metal. So for, you know, electric cars, solar, wind, it’s using military applic or, sorry, medical applications and military applications, actually. And 98% of the world’s gallium is processed in China. And that’s, you know, a. Sort of an unusual situation to be in for Europe. Basically what happened gene was when rare earths were first discovered, or, sorry, when we first began to use them. So until the 60s and the 70s, they were really waste materials. And you could have considered them recycled materials, because, as I said, there are by galliums of byproduct of aluminum mining. So it was white. But when we went from black and white TVs to color TVs in the 60s, that’s when we began to have a use for these raw materials. Then in the 1980s in fact, the premiere of China at the time, Deng Xiaoping, who’s considered the modern the architect of modern China in 1987 you could Google this, you’ll see he made a very shrewd prediction. He was standing at a rare earth mine, and he said the Middle East has oil. China had. China has rare earths. And it looks like now that China sort of understood, maybe quickly, or before Europe and the US and the rest of the world how important these materials would be. Because, from that date, the 1980s to now, at that time, China was producing, responsible for maybe 12, 15% of the world’s rare earths. Now they completely dominate the market. So they sort of understood before everyone else, how important they would be in the you know, like China, they do. They made a very, very, you know, long term plan. Now, at the same time, during the 80s and the 90s, the US and Europe and other countries sort of allowed China to do that, because, number one, they could produce them for less money, and it’s a bit messy, it’s a bit complicated. And they said, well, we just let China make them, and we’ll buy them, you know, inexpensively from them for the cars. But, you know, it just sort of, you know, wasn’t, maybe, watched as carefully as it should be, because now all of a sudden, you know, somebody in Europe recently said, we’re in the middle of a Cold War 2.0 and it’s not a race for arms, it’s a semiconductor race. I mean, semiconductors are literally the most critical technology needed in the world today. You know, we needed steel and sort of armor in World War Two. In the Cold War, it was the atomic threat. And today, it’s precision and semiconductors that are in all these military application. So they’re hugely important and usually critical to military and to economic prosperity. Gotcha.

Gene Tunny  12:27

And so what are the top I mean, what are the top five strategic metals? Can you just give us a sense of what the major ones that you’re trading in?

Louis O’Connor  12:36

Yeah, from a because I work mostly with private investment and private investors. So which ones would be the most relevant as a physical asset? Because despite the name, like rare earths, they’re not all that rare. There’s 17 of them, but there’s only four we would we would deem relevant. Now we sell all 17 to industry. They all have in Indus industrial applications. But there might be not that rare. There might be no problem at all with with supply. So out of you know, we also so categories, architect technology, metals, and say, platinum group metals. So we offer about 4550 to industry, but to private investors at any given time, we’re never recommending more than eight or 10. And I’ll give you the eight that we currently recommend is there’s gallium, germanium, indium, rhenium. They’re all technology metals we sell in ingot form or in bar form. And then there’s the rare earths, which are the powdered or the oxidized form that be dysprosium, neodymium, for seidymium and terbium, and all of those eight, six of those are 100, were pretty much 100% dependent on China. And that’s why they’re relevant as physical assets. So gallium germanium were completely dependent on China. In fact, China is banning, well, restricting, the export of gallium and germanium to the US. At the moment, you know, they’re in a trade dispute technology, I suppose, war more than anything. So you know, that’s why they’re relevant as physical assets. China. Can they have us what you might call a smart tap, they can push, put it on and off, and at the moment, there’s restrictions the other characteristics that determine why we deem them relevant as physical assets. One I mentioned is China. There’s a high, localized concentration risk. The other one is we look at what which ones are the most, I suppose the quantitative approach, which is which ones are actually the rarest, and hafnium, it’d be a good example. There’s only 70 to 90 tons of hafnium produced every year, which you could literally fit in the back of a big truck. But hafnium is critically needed in nuclear reactors, in jet engines and space. Technology, our space exploration is becoming a fully fledged space industry. So, so hafnium is critically in demand, yet there’s only 70 to nine tons a year. And then the other thing we look at is qualitative which is just, you know, which ones are most in demand? You know, I mentioned Indium. You can swipe your phone because of indium. So the most in demand at the moment are technology metals for, you know, all semiconductors and phones and computers. You know, one smartphone has probably 12, maybe 13 semiconductors in it. It has probably 12 or 13 of these metals. And yeah, you know, we touch them and see them and feel them every day and and don’t realize, oh, we can. We can own these metals, just like gold and silver, and profit from owning them. So, so those are the main characteristics, the the supply concentration, the qualitative and the quantitative approach,

Gene Tunny  15:56

right? Okay, this is fascinating. And are you helping your investors store the strategic metals? Yes,

Louis O’Connor  16:03

we do. And that’s very, very important question. Actually, Gene because, you know, if we weren’t active in the industry, like we’re in business since 1999 and we 85% of our business activities on a daily basis are, we’re buying and selling metals. So we have a logistics and distribution platform in Frankfurt, and on any given day, I mean, we’ve over 4000 clients in 74 different countries around the world. We’re also like a tier one supplier to companies like, let’s say, Siemens in Germany. What that means is they buy metals every single month from us, and have done for the last 15 years. In exchange for that, they audit us once a year. They come in to the office and to the distribution platform. Well, they hire somebody to do it. But the reason I mentioned that is, if we weren’t active, or not only active, if we weren’t in the middle of this industry, it wouldn’t make sense. I mean, if I was, I don’t know if this was just a sales and marketing operation, there’d be red flags everywhere for investors, because, you know, one like, obviously, because we’re selling to manufacturers, we know what the industry demands. We know what Siemens need, what BMW want, what Apple wants. So we know what purity levels to buy and that we can resell. And to when a investor wants to sell, we’ll mediate a sale immediately to one of our our industry buyers. So, so that’s very, very important, is that what we call the chain of custody. If these raw materials are not in the chain of custody. They’re really useless, no and buyer will. So we’re basically inviting investors to participate in the industry. We can offer them a safe entry and a safe exit from the supply chain. Gotcha,

Gene Tunny  17:53

okay, that’s That’s fascinating. How did you get involved in the industry? Louis, are you a geologist? Did you study geology or how did you get involved? No,

Louis O’Connor  18:03

actually, I’m quite recent. I’m on board like my my sales partners are, the supplier is a German company. I just worked exclusively with them. And, you know, I was, I was actually living in Central America until about five years ago, and I was planning to come home to Europe for my kids to go to school. And I was looking for some sort of, you know, I’d lived in Germany before, for 10 years, I’d lived in in the Americas. And I was coming home and was looking for something interesting to do. And, you know, I sort of, you know, I know Germany. Understand Germany well and and I heard about this company. I was up in the US at a precious metal sort of a conference and investment conference. And somebody told me all about them, and I went to visit them. And I initially was an investor, myself, interested as an investor, this is about 2015 and then I came, when I I immediately was interested in becoming sort of involved, but it took until about 2020 to, you know, to go through the process of becoming a part of of the business Gotcha.

Gene Tunny  19:17

And what type of price growth have we seen in strategic metals? So your, you know, your investors are investing in them, then they’re obviously, you know that? Well, your tagline is, profit from scarcity and growth. So, yeah, yeah, that’s what you’re you’re aiming for. You’re aiming for all the factors these things are in, in short supply, and there’s, you know, there’s a steady demand, or a growing demand for them, and so we’re going to have price rising prices, I imagine. Can you tell us what’s been happening with the prices of these metals, please. Louis,

Louis O’Connor  19:52

yeah, that’s exactly it. Gene, we have what we call scarcity driven price increases. And then. Is also growth. I mean, I think when you look at all the applications and you know, our sort of now, first of all, when I tell you it is a speculation, prices go up or down, yeah, I if I was to say to you now, you’ll make this amount of money. You know, that would be morally wrong, and I’d be telling a lie, because we don’t know. But the truth of it is that the equation we work from is that when there’s, you know, increasing demand, supply can be limited, also subject to disruption, you’ve the potential for profit. Now, historically, we can shoot, we can prove, you know, they they do, they have gone up in value. But one thing we say to our clients is, look, we’re not financial advisors. Our poor our DNA is We buy and sell metals, and we’re inviting you to participate. But we do have an investment strategy, and we say, don’t buy unless you’re not aligned with this strategy. The strategy is simple, buy them and keep them for five years, and you’ll make money. And historically, that’s proven to be true. But what happens, for example, if you look on our website, you’ll see, on average, the metals are up about 34% a year. But I’m just going to give you two examples. If you look at terbium, you’ll see, in the last four years, it’s up 100% so it’s up about 25% a year. But that doesn’t tell the whole story. The whole story is, if you look at the price charts, you’ll see that when we went into lockdown, the terbium is used in semiconductors. When the whole world, you know, when we had COVID and the whole world went into working from home, there was a surge in demand for computers and laptops and stuff. So how a terbium went up 500% in three years, and that’s what we call a scarcity driven price increase. And the reason for that is terbium is a byproduct of another raw material. So just because demand increased for terbium doesn’t mean supply can it can’t. And that’s where we recommend, or, you know, investors can make a profit is if you know, depends what your goal is. But I honestly think if, if you’ve invested 10,000 or 25,000 euro, and it’s double in value, maybe that’s a good time to sell your initial capital, at least. So that’s what happened with turbine. Then when terbium, sort of the prices will correct themselves as well. Then, when we came out of COVID, you know, Boeing and Airbus put in all these orders for airplanes again, so hafnium went up 250% why? Because demand increase for hafnium and supply cannot be increased. So, you know, when does an increase in price? The manufacturers just absorbed the price because, you know, let’s say use Apple as an example, it will be far more catastrophic for the production of the iPhone to stop than for Apple to pay a 50% increase in Indian which is needed to swipe the phone. So anytime there’s increases like that, you know, I mean, companies and nation states do stockpile if they can and when they can. But invariably, from time to time, we have these, what we call scarcity driven price hikes, and then in terms of growth, you know, I don’t think anybody would argue, if you look at where we’re heading with electric cars, wind, solar, space exploration, or space industry, nuclear reactors, we’re going to have more nuclear energy technology. I don’t think anybody would argue that demand will not only continue, but will will probably grow absolutely

Gene Tunny  23:34

this supply concentration risk. I think that is so important. And you, I think you explain, you explain that, well, just how reliant we are on China. What do we know about alternative reserves around the world? I mean, presumably there’s a lot of exploration activity going on. What do we know about attempts to diversify, to find other sources of these strategic metals. Yeah,

Louis O’Connor  24:05

it’s, it is the hot topic at the moment. I mean, as I said, as President Trump highlighted in the last two weeks that these rare earths are, they’re very, very important to the US, and they us needs to wean its dependence off China and Europe as well. I mean, they’re that important that they might use them as leverage to end that war, you know. So there’s no question that you know Europe, the US, Australia, all of any you know nations are seeing. How can we wean our dependence off China? But it’s just, I suppose I’ll give you a good some context there the process. It’s not really mining, it’s metallurgy. And what that means is, because they’re a byproduct of another raw material, you have to first extract them, then you have to separate them, and you have to re metallize them. Yeah. So it’s a very complicated sort of specific, you know, precision driven process. China has about 28 universities that graduate degrees in metallurgy, in, you know, geology and, you know, the technology needed. So China has been graduating probably about 200 metallurgists a week, every week for the last 30 years. You know, there’s maybe 10 to 14 universities in North America that you know. The other thing is, not many of the kids in in US or Europe are interested in in geology or mining as well. So there’s very little. So even if, like, for example, there’s plenty of rare earths in Australia, they’re in North America, they’re probably, you know, they’re not that rare in a lot of cases. However, the engineering expertise does not exist in Europe or the US or Australia actually would be the second biggest, or after China would be producing the most, and probably the most technologically advanced Linus Corp in Australia. So you guys are sort of right behind China, Europe. Us. We’ve a long way to go.

Gene Tunny  26:13

Okay, we’ll take a short break here for a word from House sponsor.

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Gene Tunny  26:48

now, back to the show, right? Oh, well, that’s that’s good to know about Australia, okay, yeah, but yeah, just very concerning. I mean, is, are we just so reliant upon China now that, I mean this idea of decoupling, that we were talking about decoupling several years ago, or there was a lot of talk about that, and I’ve had guests on my program who are very concerned about China, and they’re, they’re advocating, yeah, they advocate that decoupling, or having a very strong strategic stance against China, pushing back against China. But it sounds like we’re just, we’re just so incredibly dependent economically now on on China that we need to find, we need to find some way of of dealing with with China, resolving our differences peacefully. I mean, I think that. I mean, we all want peace just because we’re just so incredibly dependent and anyway, that that’s more of a comment on my part. I’m just thinking through it all. But if you have any reflections on that, please, Louis, I’d be grateful. Yeah,

Louis O’Connor  28:00

I suppose I mean China. Its main focus is China, you know, you know, for example, let’s use the rare earth sector as an example. You know, they have China has big plans for energy transition, for for wind, for solar, for electric cars. That’s now becoming apparent. So, you know, it looks to me like now that they’ve sort of, let’s say, are the dominant market leader in technology, metals and rare earths. Now they’re going to move up the value chain. And for, you know, for to to serve China, first and foremost, but then also to export so, you know, they’ve always made, you know, helping planning, maybe, maybe further ahead. But I think we will see alternative, independent supply, because, as I said, these raw materials are not, you know, China does have about 50% of the world’s reserves. But, you know, there’s Africa and there’s South America, you know, Afghanistan, you you’ll hear a lot of countries all of a sudden going, oh, yeah, we’ve got, like, a trillion, a million tons or a trillion. But, you know, it’s just like anything else, it’s, it’s, it’s more complicated when you delve in a little bit. And for example, let’s suppose, like, even in North America, there’s about 500,000 abandoned coal mines that have what we call tailings, mine tailings, that there are rare earths there, but the technology isn’t there to to re metal, eyes them, and so I think we’ll see over The next 1015, 2025, 30 years independent more supply from from other areas, but it’s just going to take time and again. That’s why my focus is on private investment. Is there’s a window of opportunity over the next 1015, 20 years, even, where investors can own these raw materials and profit from the. Scarcity driven price, like we’re about to head into a cycle. We believe it’s already begun, but it’ll really kick in 2027 and then 29 and 30 and 32 where there won’t just be periods where there’s limited amount, there’ll be periods where there’s there’s none available, and the most important thing to have then will be inventory. And that’s our goal, is to continue to build the inventory. And we also think as well, this year might be the year where we see a lot of sort of strategic, sort of stockpiling beginning as well, the US Department of Defense needs these raw materials just depends on things. The geopolitical situation also can have an effect. Like I said, China in retaliation for the US block and some of the semiconductor technology to get into China is restricting. So the West, you could say, has the technology, but Chinese have the raw materials.

Gene Tunny  31:00

Yeah, gotcha. I mean, that stockpiling point is, is interesting. I mean, certainly. I mean, if you could corner the market, so to speak, then, yeah, you could, really, I mean, you could drive up the price quite significantly. So, yeah, if you get, if you end up being the holder of a, you know, a large quantity of this, of these strategic metals, at a time when there’s a otherwise limited supply, certainly, yeah, that could be very lucrative.

Louis O’Connor  31:33

Yeah. And it does happen, as I said, just, you know, every within every three to five year cycle, there are scarcity driven price hikes. You know, in 2012 the Japanese detained a Chinese trawl, a captain of a fishing trawler for fishing in disputed waters, and in retaliation, China blocked the export of rare earths to Japan. And, you know, right, yeah, prices went up, and things were have been relatively peaceful from about 2014 2015 until COVID. And you know that just that was just an not geopolitical, that was just, you know, this, you know, life or reality and that cause. But now what we’re seeing is this sort of Cold War, 2.0 Yeah, and also the rise in demand. I mean, nobody will argue like, you know, I think we’ll always have fossil fuels, but we’ll also have more nuclear power, and we also have more what we call green energy. I don’t know if that’s the right word, and we like to consider it green energy. But you know, electric cars, solar, wind they, you know, like the magnets in in your smartphone is, is, is similar to the magnet in in the electric car or wind turbine. So there’s raw materials are needed for this energy transition. Yeah,

Gene Tunny  32:59

absolutely. And how are your investors without naming them, obviously, I mean commercial, in confidence and all that. But are we talking? I mean, what are the types of investors? Can you just give us a description, like broad categories, please?

Louis O’Connor  33:13

Sure. Well, I mean, our minimum investment is only $10,000 or 10,000 euros. So when we initially started, it was very much organic and word of mouth, and most of our clients were in the sort of German speaking region of Europe, so Germany, Austria, Switzerland. And, to be honest, we didn’t, that’s why I was able to come on board in 2020 it was, it’s been very successful. And initially we, you know, we didn’t think that, you know, somebody, maybe in Australia or America, would buy metals and store them in Germany, because in order for it to make sense, you need to it is record. You should store them in our city. You do own them, but you store them in the custody of our facility, because that’s what keeps them extremely liquid. That’s what’s give you access to error, 4000 lines in 70 different countries. And it’s not like gold and silver, where, if you, I mean you to be honest, if somebody wants to move them, they welcome to, but they’re, I want, I don’t want to say they’d be worthless. But who’s going to buy them from somebody? Nobody. No manufacturer will buy a small amount anyway. The point I’m making is it started quite small, organically, and we, we haven’t, we don’t really do any marketing directly to private investors, because it, you know, our core business is most important. We don’t want to be seen, to be, you know, marketing to private investors. So, so we’ve just grown it very organically, and until very recently. You know, outside of the outside of Europe, you’d have to, you would have to be pretty on the ball to have found us. But I’d say most of our clients, a lot of them would would understand like there might be engineers or surgeons or people who are. Probably using these raw materials, and a little bit more about them and their capabilities than most people. And then I would say people who are sort of impressed have a curiosity for alternative investments. You know, what’s the next? Not the next big thing, but what’s the thing I don’t know about that’s going to be very important in three years from now, or in five years from now, some crypto people, people who’ve made money on crypto, are looking, you know, when they when they when, when they’ve made some money. They’re looking to diversify and cash out a little bit. So it’s still in its infancy in terms of private investment. Because, you know, somebody asked me recently, Gene What, give them a profile of what our private investor looks like, and I really couldn’t, because I’d say it’s the biggest obstacle to private investors profiting from owning these raw materials are just simply they don’t know they can. And that’s sort of changing. I mean, we’re the only supplier that invites in private investors. I’d imagine it won’t remain that way forever, but again, one has to be so careful, because the only reason we can do this is we’re in the industry. We’re we’ve turned over a billion dollars in in transactions already on the industry side. So we know we can liquidate for our clients, you know, if we, yeah, you know, and it’s not a financial instrument. I mean, we offer, we allow private investors to buy these raw materials. We offer storage in a sister facility, where it’s also a distribution platform. And then we also have a practice when somebody wants to sell that will buy them back from you, and we’ll resell them to a manufacturer. Yeah,

Gene Tunny  36:45

that’s fascinating, fascinating business. And it’s a it’s part of the market that maybe people don’t often think about. Or I think what you’re doing is, I mean, it’s, you know, it’s an important service you’re offering. Are there other companies, I mean, that are doing, that are doing similar things, or, like, where are you in the in the market? I mean, are you sort of on your own offering this, or are they you have competitors? Presumably, what’s this market situation like?

Louis O’Connor  37:18

Well, on the industry side, it’s a very competitive industry. I mean, there’s probably in Europe, 2025 companies, very similar to us, yeah, all over Europe, probably a similar amount in in North America, I’m not too sure, to be honest. And most, you know, thankfully, most of the suppliers like us. You know, stay in their lane. They focus on what they do best, which is they buy and sell metals. That’s what they’re good at. It’s what they know. Our business is. It’s 100% owner operated. It’s a family business, and there’s a little bit of an entrepreneurial flair. And I’ll tell you how what happened. Gene is about 2010 2012 the CEO Matthias route decided that it’d be a good idea to build an inventory, not to be just a middle man, not to just broker in deals. And so they looked for our premises to store metal so they could keep an inventory. And they found a place that actually was a bunker in World War Two. So it was a shelter two levels below ground in the banking district, and Frank converted it to a bank level ball. Now it has a third level above ground and offices and atrium. And at that time 2012 the idea was they begin when prices were low. They they buy inventory for themselves, and then some of their manufacturers, like, there’s one example, there’s a thermometer maker in Easton, north of Frankfurt, who have been a client since day one. They need a regular supply of gallium or germanium, whatever it is. They wanted also to buy, maybe when prices are low, when they could buy some more and have it in storage. So they began to offer the industry clients storage, and then they just said, Well, why don’t we offer it to private investors? It’s the same thing. So the idea was it wasn’t just a direct thing. It was just evolved over time. So since about 2012 they’ve been offering it, mostly in the German speaking region of Europe. But it’s, you know, again, it’s, it’s a success. I mean, people who are interested in gold and silver are interested in these metals as well.

Gene Tunny  39:30

Oh, that’s great. I mean, that’s fascinating. You’ve got an old World War Two, a German World War Two bunker. I mean, there must be some stories there. I mean, I imagine the Americans must have captured it when they rolled through in the in after, you know, D Day, yeah, so, yeah. Well,

Louis O’Connor  39:49

I mean, Frankfurt. If you look at Frankfurt, Frankfurt has always been known as the crossroads of Europe. And if you look it’s smack bang in the middle of all of Europe. So it’s always been a. A busy sort of a thoroughfare. And Frankfurt was of any city in Germany. It was leveled in World War Two. There was, if you look at photos of Frankfurt after in 1946 47 leveled, and it’s just a question as well, like somebody was saying, you know, it’s funny that, you know, even with the Japanese, if you look at America today, it’s, we’ve sort of a short memory, and history moves on very quickly. Because if you look at, you know, how many, you know, we’ve clients from the US who store the metals involved that maybe you know their their granddad was, you know, flying over not too long ago and dropping bombs on it. Or, you know, if you look at Japan and America as well, that it’s all, you know, it’s economics nowadays, the most important thing is that is the business. And, you know, everybody’s doing business together. So, yeah,

Gene Tunny  40:51

yeah, absolutely, yeah. Pass that in. What conditions do you need for that bunker, for the to store the metals are the other special atmospheric conditions that you need? Yes,

Louis O’Connor  41:04

for some of them. For precious metals, no. And for technology matters now you can store them almost indefinitely, just about anywhere they’re in that metal form. But for we have a facility has a reach certification, which is an acronym, and we’ve a lot of bureaucracy, obviously in Europe. So we were regulated. Buying and selling metals is not a regulated industry. Anybody can do it. But the storage like we sell in metal form, oxide, nitrate, even liquid form sometimes. So, so yeah, some of the rare earths that we offer to private investors do need special conditions. But you know, as I always say to my clients, is once you when they complete the purchase, they have a safe keeping receipt to show what’s stored for them, what’s, you know, an account statement, and that shows the facility is reach certified. And once you have that certification, your raw materials are extremely liquid. What that means is, any manufacturer won’t hesitate to buy them, because they were bought from a recognized supplier, and they’re stored in a recognized facility. Gotcha.

Gene Tunny  42:14

Gotcha. Okay, so finally, Louis, there’s a lot of I mean, market volatility at the moment. I mean, we’re recording this on 13th of March, 2025, and I mean just extraordinary. I mean very extraordinary time with what’s happening with tariffs and and all sorts of, all sorts of threats. And the market has, you know, reacted, and it’s, it’s down. The market’s down. Stock markets, is that affecting you at all? Are you? Do you have concerns about, about the future, about your business at all, but with what’s going on, although all the volatility that’s coming out of the United States, well,

Louis O’Connor  42:53

I mean, just purely, I’m not going to say I’m happy with what’s happening in the world. It’s, it’s, we seem to be in dark time. But from from an investment perspective for these metals. I mean, like gold, for example, metals in general have, have not faltered in three, you know, 3000 years as a store of wealth, as a physical asset and and these raw materials survive all economic cycles. I mean, there’s four economic cycles, and metals have proven always to be a good store of wealth during them. But it’s funny gene, I would say now that, you know, we’ve shared a lot of information, and you’ll probably, you know, you know, the way, once you hear about something, you’ll start to notice more. But watch what’s happening over the next few weeks and a few months. I mean, I think possibly even as early as this week, China is going to retaliate to these tariffs, and one way, because I mentioned to you earlier on, China is restricting the export of gallium or germanium in the for the last 18 months. Now. What that means is, prior to this restriction, producers of gallium could sell gallium to whoever they want it. They could export anywhere after the restriction. If you’re producing gallium, you have to apply to the Chinese government for a license to export. And what that means is the Chinese government wants to see who the consignee is. They want to see where it’s gone, and then they can say, yes, we’ll give you the license. So they’ve in the last 18 months, the Chinese have put in a system, and it’s like a tap that they can turn on and turn off of who will receive. I have a feeling, possibly as early as this week, but certainly watching the next four to six weeks, China might say they might put in an outright ban on gallium, germanium and the four rare earths I mentioned the sprosium, neodymium, for serodyne and Terbium. And if they do, you know the likelihood is we’ll see prices we go into a scarcity driven price increases. Yeah,

Gene Tunny  44:56

absolutely, absolutely, yeah. It’s fascinating learning about. About this, because this is, it’s going to become a, well, I presume it is a focus of policy now at the mean, the White House, they’re thinking about it. Our administration here in Australia is presumably concerned about the supply of these, of these strategic bills. I mean, mate, well, I mean, we’re not manifest. We’re probably not, I guess we, you, you said you’re selling some of these metals, strategic metals, to Australia, aren’t you to some of our manufacturers? Is that? Ryan,

Louis O’Connor  45:30

correct? Yeah, we, we’ve, you know, yeah, globally. We sell them globally. But yeah, like, or, sorry, Australia is probably the most advanced in terms of the processing of any country outside of China. In fact, I think Linus Corp is signed up with the US Department of Defense to build a processing facility in either Florida or Texas. Like, unbelievably, Gene Yeah, there’s one plot. There’s one mine in in North America, in California, MP raw materials, producing rare earths, but they have to sell most of their ores, most of their product, to China for processing, because they have no processing capability in the US, and that’s why, you know, it’s funny you hear politicians talk, oh yeah, you know, just because there might be raw materials in Ukraine and in Greenland doesn’t mean you’ll have them in three to five years in smartphones you’re looking at. The average time in America is 29 years from discovery to production of a mine. Not, not you know, it’s, it’s just the industry has dwindled so, so, but Australia has been on it longer than you know anybody else, and they’re sort of way ahead of Europe and the US,

Gene Tunny  46:56

right? So, I mean, this is, I know that critical minerals are part of the discussion between our government, or our and the US administration at the moment, because I don’t know if you saw the news. I mean, well, I guess you know, Trump’s put on the 25% tariff on steel and aluminum, and we thought that as a long standing ally of the US and, I mean, we thought we would get exempt from it, and we haven’t been exempt from it. We’re being accused of dumping. And I think our strategy now is to say, Well, look, we’ve got these critical minerals. We call them critical minerals over here, that that are important for for the US. And so I think I can see now how that can be part of the discussion, given, you know, the conversation we’ve had just, you know, how how critical they are, how much in shortage, how China can actually control the supply of some of these, of these strategic metals. So I can see how this all comes into the negotiations.

Louis O’Connor  48:01

Yeah, and Australia would definitely have some leverage there because of their how far advanced they are in terms of the metallurgical side of it, as well as the production so, yeah, yeah, that’s the thing. I mean, I don’t think most politicians wouldn’t understand Resource Economics. Or, I think President Trump is mixing up rare earth minerals with critical minerals, right?

Gene Tunny  48:28

Oh, yeah,

Louis O’Connor  48:29

not even getting sort of and it seems to be complicated. I mean, you know, we, as I said earlier, strategic metals is not an academic term. And then, like, for example, energy transition metals, defense metals, green metals are sort of, gallium is all of those three as well. But the thing to look at is, is, you know, what’s the most critical technology we have today, semiconductors, and that’s sort of, you know, if you start from there and work your way up, you’ll, you’ll figure it out, you know,

Gene Tunny  48:58

yeah, I think, I think that was really good, Louis, I think there’s really good briefing on no strategic metals, and their importance and and the supply potential, supply problems, what that means to prices. I think that’s, that’s all, all very good stuff before we wrap up any further points you think would be worth, worth us knowing, with people in the audience knowing? No,

Louis O’Connor  49:25

I might. I might just add gene. As I said, until recently, all of our sales partners were in Europe. And you know, if anybody’s listening, who’s who’s involved in precious metals or wants to maybe not. No, I’m not pitching for a customer or an investment, but that’s always welcome. But yeah, we might be interested in talk with somebody about an affiliate and a partnership, an affiliate partnership, if somebody knows a little bit about battles and is entrepreneurial and like, you know, I’m what. We’re open. Into partnerships globally. We have no problem on the industry side, but we, you know, as I said, without doing any marketing, we’ve clients all over the world, private investors, and somehow they’re finding us. But you know, it’s our business is doubling every year on the industry side, so we may as well bring in more partners to work with private investors. So there could be an opportunity there for somebody, if they want to contact me, they can go to the website strategic metals invest and leave an email, or actually, I’ll just give you my email. It’s Louis l, o, u, i s at strategic metals invest.com if anybody wants to get in touch, as I said, I’m not necessarily, I’m definitely not looking. Look. If somebody wants to explore, I’m happy to assist, but, but, yeah, you never know. Business wise, somebody might be interested,

Gene Tunny  50:52

right? Yeah, absolutely not all, all good stuff. Okay? Louis O’Connor from strategic metals, invest. Thanks so much for your time. I really found that fascinating, and I learned a lot about about the market and what that you’re in and some of the risks that we’re facing in the future. So I found that really valuable. So again, thanks so much. Thank you, Gene. Thank you, right. Oh, thanks for listening to this episode of economics explored. If you have any questions, comments or suggestions, please get in touch. I’d love to hear from you. You can send me an email via contact at economics explore.com or a voicemail via SpeakPipe. You can find the link in the show notes. If you’ve enjoyed the show, I’d be grateful if you could tell anyone you think would be interested about it. Word of mouth is one of the main ways that people learn about the show. Finally, if your podcasting app lets you, then please write a review and leave a rating. Thanks for listening. I hope you can join me again next week. You

Obsidian  52:04

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Credits

Thanks to the show’s sponsor, Gene’s consultancy business, www.adepteconomics.com.au. Full transcripts are available a few days after the episode is first published at www.economicsexplored.com. Economics Explored is available via Apple Podcasts and other podcasting platforms.

Categories
Podcast episode

French Journalist Guillaume Pitron argues the Digital World is Costing the Earth – EP189

French journalist Guillaume Pitron discusses his book “The Dark Cloud: How the Digital World is Costing the Earth” with guest host Tim Hughes. The book explores the environmental impact of the digital world. Pitron delves into concerns about energy usage, e-waste, and the carbon footprint of the internet. The episode concludes with a debrief of Tim by regular host Gene Tunny on the conversation. 

Please get in touch with any questions, comments and suggestions by emailing us at contact@economicsexplored.com or sending a voice message via https://www.speakpipe.com/economicsexplored

You can listen to the episode via the embedded player below or via podcasting apps including Google PodcastsApple PodcastsSpotify, and Stitcher.

About this episode’s guest

Guillaume Pitron is a French journalist, author and filmmaker. He has written two books, published in some fifteen countries, about the natural resources needed for new technology. He has been invited to share his ideas in the French and international media (Le Figaro, BBC World Service, Bloomberg TV, El País, La Repubblica) and at international forums and institutions (Davos, IMF, European Commission, Unesco).

Link to Guillaume’s website:

https://www.en-guillaumepitron.com/

What’s covered in EP189

  • Introduction to this episode. (0:06)
  • What is the dark cloud? (1:27)
  • There is no digital life without rare earths. (3:54)
  • What is the real cost of digital technology? (8:06)
  • What’s the cost to the environment? (13:07)
  • What can we do as individuals to make this better? (17:38)
  • Facebook’s Lapland data center. (22:22)
  • Facebook uses hydro-electricity to run its servers. (24:25)
  • What happens if there’s no water? (28:05)
  • What is the future of the internet going to look like in 10 years? (33:18)
  • Are there any governments around the world that are taking steps forward to regulate the internet? (41:02)
  • What can be done to address this issue? (43:59)
  • What were the main takeaways from the conversation? (48:11)

Links relevant to the conversation

The Dark Cloud book:

https://scribepublications.com.au/books-authors/books/the-dark-cloud-9781922585523

Digital Cleanup Day:

https://www.digitalcleanupday.org/

Jevons paradox:

https://en.wikipedia.org/wiki/Jevons_paradox

It appears the Amiga hard drive Gene’s neighbour in the late 1980s had was a 20MB hard drive:

https://bigbookofamigahardware.com/bboah/product.aspx?id=534

Transcript:
French Journalist Guillaume Pitron argues the Digital World is Costing the Earth – EP189

N.B. This is a lightly edited version of a transcript originally created using the AI application otter.ai. It may not be 100 percent accurate, but should be pretty close. If you’d like to quote from it, please check the quoted segment in the recording.

Gene Tunny  00:06

Welcome to the Economics Explored podcast, a frank and fearless exploration of important economic issues. I’m your host Gene Tunny. I’m a professional economist and former Australian Treasury official. The aim of this show is to help you better understand the big economic issues affecting all our lives. We do this by considering the theory evidence and by hearing a wide range of views. I’m delighted that you can join me for this episode, please check out the show notes for relevant information. Now on to the show. Thanks for tuning into the show. This episode features an interview with French journalist Guillaume Pitro, about his new book, The Dark Cloud, how the digital world is costing the Earth. Guillaume visited Brisbane a few weeks ago for the Brisbane Writers Festival. I was in Adelaide when he visited and so Tim Hughes stood in for me and interview VR. I’m very grateful for Tim. First, I’m going to play the conversation between Tim and Guillaume. And then I’m going to catch up with Tim for a debrief on the conversation. I hope you enjoy it.

Tim Hughes  01:27

Okay, so welcome to Economics Explored. I am Tim, you’re standing in for your host, Gene Tunny. And we’re very excited to have with us today Guillaume Pitro. I’ve pronounced that correctly. Very well. Thank you. And Guillaume has a couple of books out that we’ll discuss. But the main one at the moment is called the Dark Cloud. So again, without any further ado, would you mind just letting us give an overview or give us an overview of the Dark Cloud?

Guillaume Pitron  01:56

Well, again, thank you for receiving me here in Brisbane, I am giving Bitcoin, just to introduce myself in a very few words, a French journalist based in Paris, I am an on the field reporter. That’s what I do most of the time, do documentaries and also write books. The Dark Cloud is my second book published by scribe in Australia. It’s basically a worldwide investigation, which took me two years on the trail of my email. Yeah, if I do send an email to you, for example, you’re sitting just less than a minute away from me, where does my email go? What is the real trip of my email between you and I, and actually, the real distance between you and I is that one metre, it’s several 1000s of kilometres, because this data will actually travel through 4g antennas, Wi Fi boxes, but also submarine cables, constellations of satellites, it will be stored in data centres maybe all around the world. So it’s a huge infrastructure that has been built over the last decades by the digital industry, in order to make us live connected. And we are not aware of the physical impacts of the so called virtual life, and also of the environmental costs of being connected. This is what the book is all about.

Tim Hughes  03:18

That some really interesting because I know that this is a subject that has been talked about quite a lot. And one of the areas that I mean, for instance, particularly here in Australia, so we have a lot of rare earths rare metals at our disposal for mining. So some of the areas that you talk about the the environmental cost, the human cost of our digital technology, our use of digital technology. What are the biggest pitfalls or what are the biggest problems? So you talk about, for instance, you know how far that email goes, for instance, what are the costs of us environmentally and a human cost.

Guillaume Pitron  03:54

For the rarest extraction? Yeah, okay. First, there is no digital life without rare earths rares is you find rare earths into your smartphone. And this is the magnet of your phone, which vibrates is made of iron, boron, and a rare earth, which is called neodymium. So you wouldn’t be able to be on silent mode, if you didn’t have rare earths to make your phone vibrates. Basically, this earth is in a way being extracted in Australia, in the Western Australia region. And most of the barriers are being extracted in China, where I’ve been several times I’ve been in rare earths mines and refining areas north of China, south of China for the last years. So I can tell you that extracting these resources is nothing but virtual, everything that is called virtual stems from a scar in the ground which are called a mine. And the refining process of the rare earth is actually very, very dirty. You need to separate the rare earth using water and chemicals. The water which is very polluted is just being rejected directly into, into the nature, it causes cancers, a lot of problems right for the human health and also for the environment. And you have in your phone not only one rare earths, but you have 60 metals in your phone, whether it’s cobalt and lithium and graphite to run the battery, but also a silver, a bit of gold, you have Indium in your phone, on your phone in gym is a mineral, which in the form of powder, makes your phone tactile, so you wouldn’t be able to leave your modern life without having an tactile screen, which is made six to indium, once again, this is being studied in China. So basically, all these metals come from mine, and it comes at an environmental cost.

Tim Hughes  05:45

So is the is the issue of the processing of those minerals. Is that where the impact is largely found mostly? Yep. And so does that vary around the world, I mean, what was the percentage of where these minerals and metals come from?

Guillaume Pitron  06:02

On the initial basis, these metals would come from third world, underdeveloped countries with less strict regulations and the one we would have, if we were in Australia, or in Europe, or in the United States and Canada, we’ve been offshoring the production of this metals for the last decades, we haven’t wanted to have this metals being extracted on our ground, I may make an exception for Australia, because you’re the world’s most producer of lithium. But most of the time, we just have preferred to let poor countries extracting these resources in a way, which is just not consistent with an environmental standards, not sustainable. So that we could just get the metal refined, cleaned. And we could say how we can use this metals for virtual and clean technologies. This is where the paradox is, I wouldn’t be able to precisely give you a figure like in terms of percentage, it depends from a metal to one another. But most of the time, you will find this resources in China, in Burma, in Indonesia, DRC in Africa, and also in South America, for instance.

Tim Hughes  07:12

So DRC, that’s predominately cobalt. Is that right?

Guillaume Pitron  07:15

Yeah, from the Democratic Republic of Congo DRC, you may extract, this is a country, which extracts and trades about 60% of the world’s cobalt production. And you have no smartphone without such a cobalt, which is being used for batteries.

Tim Hughes  07:33

So it’s really the processes in the extraction and the processing of those minerals and metals. That’s the issue.

Guillaume Pitron  07:41

Most of the environmental costs of the digital world comes from the manufacturing of the tablets, the screens, smartphones, sorry, 4 billion units are being used and speak to you right now around the world. Each of them requires such metals. So manufacturing these devices, these electronic devices, is the main cause for digital pollution. This is very first and foremost, a material pollution or resource production pollution.

Tim Hughes  08:14

I think that leads us into one of the other questions which I was going to ask, because part of the this unseen, this invisible side of our digital technology. One thing is the hardware. And then the other one, which he started off with, which is that you know that an email, for instance, appears to be of very little consequence or very little energy needed. However, that’s not the full story. The energy consumption is one of the big issues as well as that right.

Guillaume Pitron  08:40

So once I’ve said that, making a phone stands for the most important part of the digital pollution, that doesn’t mean then that watching video on streaming, or sending an email doesn’t have a cost, right? Basically, I can give you a figure of if you send an email to someone with a big attached piece like one gigabyte, we roughly consider that sending it emits about 20 grammes of co2 into the atmosphere. 20 grammes is as if I was driving 150 metres with my car in for one gigabyte, for such an email. Yeah, so basically, you see, it’s not that much, but it’s not nothing. And if you keep sending emails and emails, and we send every day 363 billion emails, mostly spams, still. And if you add to that, well, you know the costs for the environment or of you know, swiping on a dating site or watching a video, listen to music. I’m not saying here is that we shouldn’t do that. I’m no the Taliban and coming here to tell you don’t listen to music because it has enormous environmental cost. But I’m just saying, even if it’s the short impacts, little impact for each and every tiny action that you have on your phone, if you multiply that by the 4.5 billion users of internet multiplied by the number of digital interaction that they have every day, that starts meaning something,

Tim Hughes  10:12

The invisible part of it is that normally when there’s a resource involved, water, electricity, etc, we have to pay for it, you know, we pay for them as utilities. And, and so it’s clear, if we leave a tap running, we’re going to have to pay for that. So even though it’s, it’s poor management, it’s expensive. And we can see that. So it seems to be there’s a bit of a disconnect with our use of digital technology. And like I say, understanding really the real cost of this because it’s taken up elsewhere. It’s out of sight, all that information. I mean, I was thinking, for instance, I’ve got 20,000 photos on my phone, I don’t need 20,000 photos on my phone, I got 800 videos, I mean, it just accumulates. So that is sitting somewhere that’s taken up,

Guillaume Pitron  10:58

Actually, the photos on on your phone, there are in the cloud. Yeah. So I mean, you believe that these are on your phone, that may be actually, they may be stored on your phone, but they may be on your Apple drive or whatever things and actually you connect yourself from your phone to an account, which is a server, which is somewhere sitting into data centre, wherever it is. So you access the cloud, because you access the pictures, which are once again outside of your phone.

Tim Hughes  11:29

So there’s a there’s a cost to that.

Guillaume Pitron  11:32

The cloud is a data centre, whatever you use your phone, whenever you want to send an email, you’re not sending an email to someone else’s phone, you’re sending an email to someone else’s account, your Gmail account, which is stored somewhere and this person will connect herself or himself from him his phone or her phone to such a server which is stored with other servers in huge warehouses, which are called data centres. And a data centre can be can be as big as dozen soccer size of a dozen of soccer fields. And you find hubs of data centres all around the world. Washington, DC, Sydney, Paris, Frankfurt, London, Beijing, it says a commonly accepted figure that there are around 3 million data centres around the world where all of our data are stored. And these data centres, you know, cannot break down there cannot be any electricity breakdown. Because that means that you can’t access your emails. And you don’t want that right. So if you want to make sure that you get an access to whatever device, whatever internet service for 24 hours a day, you want to make sure that the data centres are running all the time that the data is being replicated in another data centre. So that if the first data centre runs out of electricity, another one is just working instead of the first one. So you duplicate the infrastructure in order to just you know, secure the service continuity of the internet. And this needs electricity to run. And this is where we realise that there’s some points where the cloud touches the ground. And when it touches the ground, it needs to be fed with electricity, which comes either from coal, or from oil, or from a solar power plant or from a nuclear power plant. And this, again, is a cost.

Tim Hughes  13:28

That currently stands at 10%. Is that right? Yeah,

Guillaume Pitron  13:31

10% of the world’s electricity is being used for digital technologies. And that figure is going is increasing at such a fast pace, that there are some, you know, estimations saying that these 10 person may become 20 persons within a decade.

Tim Hughes  13:48

Okay, so it appears to me that like it seems to be, amongst other things, it’s very much an efficiency situate or an efficiency problem. So for instance, like, if emails and pictures and everything was physical, and we could see them, and we were to put them in our backyard, our backyard would become very messy very quickly, we would be compelled to tidy up. This is out of sight. It’s somewhere else we need to as consumers be aware that there’s a cost to this, which is I guess where you’re coming from? Is that right? This is a sure this is a big message. I mean, very much it opened my eyes massively like this. I had no idea. I knew it was something but again, I didn’t really know what understand these terms cloud, etc. A very fanciful or ethereal, whereas in fact yet as you’re pointing out, they’re real.

Guillaume Pitron  14:36

And this is what’s interesting what you’re saying because that maybe that makes me rebound on Education Day, which has been created a couple of years ago by an Estonian lady. She’s an activist, and she created I forget her name right now, but he she created the first World Digital cleanup day. So basically, you’re not going to go into the streets to clean the rubbish on the sidewalk. You’re going to go back to your phone and your computer, and you’re going to follow a course it’s going to take you a couple of hours during that specific day, usually takes place in March depends from countries to countries in my country, France, it takes place in March. And basically, they’re going to tell you how to clean, not your room, or the sidewalk, but to clean your email to clean your cloud. And you’re going to realise that on the rubbish of your cloud, there had been for years old pictures and old videos, yeah, which were still being, you know, kept in the cloud, running thanks to electricity, and you just didn’t know them. So how do you clean that? And how do you actually make a good contribution to the environment by following such a course. But as you said, it’s about cleaning your digital world in a way. The name of the girl is Anilee Overal.

Tim Hughes  15:51

So could you say that again.

Guillaume Pitron  15:54

Anilee Overal, the Estonian militants who created this world digital cleanup day.

Tim Hughes  16:01

That’s really cool. Because it strikes as being an education, which I guess is a big part of your message is like to let people be aware of it, because people will generally do the right thing. If they know,

Guillaume Pitron  16:12

Oh, yeah, we’re turning virtual. Everything is dematerialised, your paycheck in is a cloud. Okay, why not about the cloud, you know, people don’t really understand what that really means. They don’t understand that all these virtual things are really material, very physical. And the first challenge here, as you say, is to educate. And we are just at the beginning of this process, where we just try to understand what this reality is all about. And how do we educate the young generation, the climate generation, they want to do good, they’re on strike on the Fridays, telling me not to take planes and not to eat meat. But actually, they’re spearheading such kind of a pollution. And they’re just not really aware of that. And so the very first challenge is to make people understand that this is becoming big.

Gene Tunny  17:03

Okay, we’ll take a short break here for a word from our sponsor.

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Gene Tunny  17:38

Now back to the show.

Tim Hughes  17:42

Part of this is this efficiency, you know, reducing the waste and stopping the habits that produce more waste, you know, so, for instance, if you’re taking photographs to delete the ones you don’t want and try and minimise the ones that you keep thinking about what you send as an email, trying to minimise all of that. And should we be deleting as we go far more because I know that my email for instances and there is this with spam, and all sorts of other things. It’s a massive, I can’t imagine what percentage if it’s easy to put a number on it, it’s okay, if you don’t have one, but spam obviously contributes a lot to it. There’s so much unnecessary information being stored, it’s clear. So we can do some things as individuals, are there any technical or is tech coming to the party with this to try and make it a little bit more efficient.

Guillaume Pitron  18:32

First, where you could do run the next World Digital cleanup day course, maybe all the picture that we’re talking about, I’m just talking about my own example. Yeah, my phone is an iPhone seven, I don’t have much space into my iPhone seven, which is a good thing. So I don’t change my phone. So that, you know, I’m running out of space at some point, so that I have to take my pictures out of the cloud. And I just put them on a hard drive on an external hard drive. And that doesn’t cost much more to the environment that just storing it in this device that puts less picture on the cloud. What you could do personally, individually to, which is a very important thing is to keep your smartphone and other computers as long as you can. Yeah, I mean, once again, my example iPhone seven, I bought it three years ago, it was a secondhand phone already. And for the last three years, I’ve broken it seven times, four times the screen twice, I had to change the battery. And one time I had to change the main button. But that could be repaired. And actually, I still have the same phone and maybe I can keep it for three more years. And maybe once I don’t want it anymore. I can resell it. If we all do this rather than changing our phones on average, every 18 months, 24 months. Yeah, it’s a huge it’s makes a world of a difference because this main pollution impact, which is once again, the manufacturing of the phone, you can developer to issue keep your phone twice as long. So that’s a very important thing to do. And then you ask me another question, which I forgot

Tim Hughes  19:59

well I was going to, part of that was what the tech companies are doing. Like if they’re on board with this, I mean, because clearly, so for instance, in that regard, they’re looking to sell phones, you know, as a business, they’ll be looking to sell their hardware. So, and I know that, in many areas, the quality of many things has dropped in our printers, for instance, like it’s cheaper to buy a new printer than No, nobody gets one fixed anymore, which is an awful waste of resources. And it’s a really bad way of, you know, going around business for us as custodians of this planet, if you like, you know, so is there anybody in the tech space that’s looking to make this better.

Guillaume Pitron  20:39

It starts being something which companies care about, and they care about it, because first, it costs money to change devices every two years, it costs money to run your data on electricity for service company, the digital devices, and running the digital part of the company may account to 30% of the consumption of electricity of such a company. And it’s also becoming a reputational issue you want to have in your company’s new brains from the new data generation very much worried about the, you know, environmental impact of everything they do. You need to have a message here, and you need to do actions. And I’m very much invited myself by companies, which are just like, we want to be better in a way. And suddenly we realise that there is this new chapter of human pollution, which is digital, how do we cope with this? What do we do? And obviously, they’re starting to understand that. And Google and Facebook and Amazon are very much into these things now, because they don’t want to be seen as being ecologically non friendly companies. You know, when you have Greenpeace, you’re flying a huge balloon over the data centres. And the headquarters of Google in California. And what’s printed on the balloon is How clean is your cloud? That is the good for the reputation. So they want first to green, their electricity mix. They want to say, oh, okay, we need electricity. But this electricity come from solar panels and wind turbines. It doesn’t emit any co2. They do offsetting also, which is kind of a problem, in a way kind of a scam. Because you never know, where’s the trees being planted in? I can tell you many more stories about that plane is claimed, basically, yeah, very much. And also, what Facebook is doing is very interesting. Facebook has been moving some of its data centres for European consumers to Lapland, they moved it close to the Arctic Circle to cool your data, because your servers, the servers where your data is, are actually heating to 60 degrees Celsius, that need to be cooled back to 25 degrees. So either you use an air conditioning system, which is very much energy intensive, or why don’t you move the cloud to places where it’s just naturally cold. So your exercise videos of cats and other emails are literally sleeping under metres of snow in the nose of Lapland, where I’ve been? Alright, I’ve been there. I’ve been to send a data centre not inside I was just outside of it. Yeah. But basically, I was where my Facebook account is. Well, the good news for Facebook is to say, well, not only is it cold, so I use less electricity. I don’t need air conditioning devices. But the thing of the thing is, they say whatever electricity I use, it comes from agile electricity plants.

Tim Hughes  23:21

So this is they’ve got one in Sweden. This is face but would you like to tell us more about about that the hydroelectric plants so I’ve

Guillaume Pitron  23:28

been there. I took a train from Stockholm crossed the Lapland in order to meet my friends, because we’re all there. literally speaking. Yeah, there was a lady in the train. And she came to see me she was just she just wanted to discuss her number. She was a tourist. And she said to me, okay, you want to travel? What are you doing here? And I said to her what I was doing and she looked at me she was just like, this is gonna cycle literally speaking, I went to this data centre couldn’t get in and took my stuff on a picture with all this huge warehouse behind thinking my WhatsApp account is here. My I don’t have an Instagram account. Our Instagram accounts are here. My Facebook accounts are here my 600 and something friends are literally here. This is where all of it is. It’s not for the European, the African Middle East consumers, okay for your designers truly, I believe they are storing US States probably in Oregon, where Facebook is. Okay, the data centre from Facebook is in Oregon. So basically there was a story and then I figured out but so the electricity comes from the Lhuillier river. And this is on that reverse that back in the 60s, some electricity dams. Hydroelectricity dams have been built, not for Facebook because no one at the time knew that Facebook would come to an existence, but Facebook is still using this electricity infrastructure in order to actually run my Facebook account. And I found out by travelling through Lapland, that back in the 60s Is the Swedish state had dried up. So small little river for about 15 to 20 kilometres. And this is the driest. This is the longest river ever dried up by human activity in Western Europe, in order to change the direction of the water and feed this hydroelectricity dam, there’s a guy here, a horrible Mo, I had an amazing countering with him because he’s no is in 60s, but even for the times back in the 60s, where suddenly from one minute to the other, this part of the rivers a smaller river just ceased to exist. It’s just disappeared, and is still crying for this Lost River. And is writing is trying to attract Facebook attention, saying, Have you got a single ID about the impacts of running the electricity that makes today your infrastructure work? So that was amazing story that was in place before? Yes, Facebook is not responsible for the, for the building of such an infrastructure. But Facebook does still today use such an infrastructure. And it keeps this river still dried up today.

Tim Hughes  26:15

I mean, I guess, um, any hydroelectric plant that was in Australia, there’s the Snowy Hydro plant down the snowy mountains. I think it’s 2.0. Now, I’m not too sure. But that has been going since the 50s. I believe like a you know, it’s and now they are big, any damage or anything is gonna have consequences, I guess for downstream. It’s the waterways of the world are getting very much challenged by agriculture and the taking of lands and everything. So it’s sort of getting into into different areas in some ways. But what we’re talking about in many ways is resources and not not wasting those resources. And so the amount of electricity used to fund our digital technology, our habits is significant and growing. So water is also one of those resources. Yeah, that’s getting that’s getting challenged. Sorry, gone.

Guillaume Pitron  27:10

No, no, because we are surfing on internet, we are looking videos and streaming. But let’s take it literally these expressions, these phrases, literally, we literally wouldn’t be able to surf on internet, if there was not water for real.

Tim Hughes  27:28

And now when you mean as a resource,

Guillaume Pitron  27:32

as a resource for making the electricity producing the electricity as part of the process as a resource for refining the metals that are being used in your phones and other servers as cranes as a resource for running the air conditioning systems, the data centres, a big data centre may use as much as 600,000 square metres of water every year. So you need such a water for making internet work. And yeah. Is there risks that at some point, you couldn’t serve anymore on internet? Because there is no water?

Tim Hughes  28:06

Well, this is I guess, with any resource, it has to be managed wisely. And with water. There was something with the NSA in America. So we had a quick chat about this before we started recording. So would you mind? Sure, just telling the listeners,

Guillaume Pitron  28:20

the National Security Agency stores that are from everyone. And back, I think it two sons 13 as they started to run their biggest data centre, and they made it run in the city of Bluffdale, which is in the state of Utah. As you will understand this data centre needs water in order to run the cooling systems. The thing is, we are in Utah, which is the secondary states of the United States, some local journalists started to ask the question to the NSA. But what is your consumption of water? The NSA would first reply, I don’t want to tell you because if I tell you how much we are consumed, that will tell you information about how much data store, okay. Eventually, they found out and the NSA replied, and it was clear that the NSA was not consuming that much water, taking water out of the Jordan River, which is just running through Bluffdale city, Byrd suddenly some NGO militants, and we’ve had the moment where it was Snowden hadn’t made the revelations about all this surveillance politican stuff. And they start to think but if the NSA doesn’t have water, there is no operations anymore. What if we strike an action on courts in order to forbid the state of Utah to make water available to the NSA? What if we could afford or to the NSA? Maybe this is the actual tool of the NSA. And if there is no water, we just stopped as a server and stuff, because this is the resource that is being needed for surveillance, which is an amazing story, right?

Tim Hughes  29:58

So with that, so Same with the water would be diverted towards civilian use or towards the NSA is that there

Guillaume Pitron  30:05

was no such a conflict of usages. Okay. So once again, there wasn’t so much question of consumption, so the water would have probably remained in the Jordan River and whatever kind of things. But once again, if the water cannot be fueling the NSA the same way as oil can be fueling a motor of a car. You don’t run this system anymore. And there was a thing a bit crazy ID that this NGO militants were having. They were being supported by also by a local senator or local parliamentary member to stop the civilians literally by by just stopping the availability of such an important resource for such a panopticon.

Tim Hughes  30:48

Right. Okay. So the implications are far reaching, basically. Yeah. Okay. I want to circle back to the question of efficiency. So cryptocurrency? I guess that’s included in our digital technology very much. I know that the the energy consumption for cryptocurrency to perform is really high. I’ve heard statistics that it takes the same amount of energy as Portugal, as a whole country does for all the transactions to happen, especially for the Bitcoin. Yeah, because last year, I think it was last year Aetherium managed to develop a new way of doing their transactions where it’s massively undercut, I think it was 99.9% reduction. That’s right. So that kind of tech, technical, technological improvement, if you like that efficiency, is there anything on the horizon in other areas where we might be able to clean up our act by just reducing the amount of power that we need to run our digital technology,

Guillaume Pitron  31:47

the data centre industry must no respect some specifications, which are being called the P e, u e, the power unit efficiency. So basically, it is a ratio that tells you how much power you need, in order to run a server to run a certain amount of data. And this PUE can be very high, maybe close to two. And then you can go as low as as low as 1.2, which shows that your data centre is kind of more eco friendly. And the more we are going with, you know, investments in researchers, the more the PU E is going down, and the more it’s a good news and the more the industry can say, Look, we’re doing efforts in order to store our data and to run the internet in a more efficient way in a more ecologically friendly way. And once again, this is important that is good. This industry tries for reputational reasons for money reasons to do better, I think is we can take that for granted because we consume more and more and more data. So at the same in the same by the same token at the same time. We keep discovering new ways of using the internet. Yeah, this is new cryptocurrencies. This is maybe tomorrow creating new avatar in the metaverse this in requesting, asking questions to the chat boat chat GPT for Yeah, that’s

Tim Hughes  33:12

the new thing. AI is a massive new one. Definitely arising introduction to this.

Guillaume Pitron  33:18

Yes. And, you know, 10 years ago, we would not have thought that we would be speaking in 2023 about you know, Metaverse and Chad GPT. For what is internet going to look like in 10 years? Nobody knows. But it’s going to be crazy. We are just in the, you know, very early ages of the internet. We’re just turning. We’re just discovering this new technology. Where will it take us in the future? I don’t know, what I’m absolutely sure about is that is going to make us produce more and more and more data. And this is what a techno profits from the Silicon Valley, an American techno profits, cause the Internet of Everything is advocating for the Internet, everything, the internet, the internet of everything is basically we’re going to connect everything, my glass will be connected, your body will be connected with sensors, animals will be connected trees will be connected, we’re going to connect everything because everything that is connected, produces information, produces data speaks to someone else, or some or something else, which is connected. And that is information, which is money and which is power. So we are in a world where on one hand, technologies are getting much better, and much more efficient, very good news. But on the other hand, there is a rebound effects. Oh, because I don’t have any impact on the internet because for each data I produce, it has less and less impact. Why don’t I just you know, produce and consume more data. And the other dynamics here is the fact that in the next 15 years, humankind with will probably produce and consume 50 times more data than what it does today. So there is a race here between the tech nology, which is getting much more efficient, and the fact that our usages of such technologies are getting exponential. So this is where the big story comes. figures tell us that in the next 10 years, the 10%, electricity consumption of the digital world might become 20. And the four persons of co2 emissions, which is more than planes might become eight persons. Yeah, I’m not sure. But if these figures are true, that means that the race is being lost by the technology, and that we consume more new data than the technology is able to offset them in a way,

Tim Hughes  35:35

how much difference can we expect to make through changing our own habits? Like is that just not going to be enough like, because I can’t imagine the way that you say that the way that data is coming to us, it’s coming more and more from different directions. It’s unmanageable, in many ways, on a personal level, to sort of having a habit all in order. What’s the best we can do here? I know, we know, we sort of touched on this week we go back to it. And do we really have to depend, for instance, on the technology changing to suit us, you know, like, rather than us changing our habits to try and manage that amount of data.

Guillaume Pitron  36:12

You’re asking me a difficult question. Yeah. And I wish I would be able to answer to you in a clearer way. But when I look at the way we are using Internet today, when you want to look at the ways young generation is spending, its time, you know, sticked to talk in other kinds of devices. I don’t think there is anything here that relates to the very basic wisdom we should be having while using such devices. And I don’t think any of these new technologies are being offered to us in the future. Whether it’s Metaverse new cryptocurrency is the niche, next version of chat boat would make us use the internet in a more sober way. So I’m a bit worried in a way that we behave like child’s in front of this technology were so much impressed by what they can do. And we don’t want to change our habits. Now, there are limitations, which are starting to appear into the debates, limits to the way we will be using internet in the future. The first one can be ecology, as I speak with you right now, okay, so whenever I am on such devices, I have an impact on the planet. So that may, in the future, play a role in changing your habits, first and foremost, keeping your phone longer. Second, is democracy. We have seen states, including in Europe, trying to, you know, frame the use of certain social networks, because it spreads hatred, because it’s pray to fix news. And we want to protect a beautiful value, which is democracy. So you want to make sure these social networks don’t go too far in the face of such a value, which is democracy. And there’s certainly mutations that I see coming, right now is health, whether it’s your physical health, spending your days on your couch, watching a video on your phone, or whether it’s mental health, and we can’t count today, it’s the number of scientific studies, which are being produced, telling you how that much affects your attention capacities, such tic toc and other kind of things. I would like to believe that ecology, health and democracy may be some hurdles to just keep using these devices, without any real thinking about the impact that they may have. That makes a

Tim Hughes  38:43

lot of sense, because it can feel very insignificant as to what your own contribution might be to a solution such as this problem. But the reality is that we shouldn’t underestimate market pressure. So you know, companies, individuals, demanding or asking of the tech of the companies who are providing the services in this hardware, that they’re not happy with it, they’re not okay with it, and they want it to change. So that kind of pressure coming from the bottom up, is quite likely the thing that will most likely change what happens,

Guillaume Pitron  39:15

I very much agree with you. And we live in such a contradictory age in a way because on one hand, what I’m telling you, in my view, make sense is debatable. But I think we know we can understand this message. And on the other end, everyone understands that the country which in the future will be the most powerful in the cyberspace, cyberspace will, you know hold many strings of the future of geopolitics. So if you want to keep running in this race that we’re all watching right now between the United States and China, you need to be up to date with these technologies. 5g has come to France. And there’s not been such a big debate over the impacts of the environment of 5g antennas. The French that said, but we need to have our own 5g devices. Why not because they know what 5g will be used for. We have no ideas or roughly an ID. But because we don’t want to have Chinese 5g networks installed in France, with potential spying capabilities. So it’s all about geopolitics, accelerating towards the 5g is just because you want to remain independent, sovereign, technologically, independent from the countries, and you will still want to play an important role in the future of geopolitics. So, in a sense, what you were saying just a minute ago is so interesting, because we are codes in this contradictions involved in makes sense, but geopolitics. And independence from other powers makes a lot of sense, too. And I would like to be Macomb my president, or I would like to be Albin ease, and be able to see clearer in the future. How do I make a choice between these two contradictory messages?

Tim Hughes  41:02

That some as funny because that leads me into volley one is going to be one of my, my final questions. So I appreciate the time you’ve given us today. Is there any other any governments that are doing anything in this space, are making positive steps? In my view, what usually happens is what we mentioned before where it’s like, it’s the pressure from the voters, the people at the market demand, you know, that is often the most powerful things. And I think governments around the world are struggling to keep up with this, the speed of this technology. So things are being implemented before legislation can catch up with it. But are there any governments around the world who were making steps forward to try and take responsibility for the direction that this is all going in

Guillaume Pitron  41:45

from an environmental standpoint? So

Tim Hughes  41:47

all all of it really like? Health? Because I think the health perspective you mentioned is really, really valid, because the health implications from this are really quite strong, mentally and physically.

Guillaume Pitron  41:57

I have in mind the example of China, where, you know, there has been some regulations enacted by the state saying that when your Chinese teenager I think I’m not sure when you listen, under 1414, one four years old, you don’t have the right to use tick tock more than like 40 minutes a day.

Tim Hughes  42:17

And is that a regulated it within the household? Or is it on the devices? That’s I wouldn’t be able to tell you because there’s a parent, I know how challenging it is, but it’s not that they can’t be done. But I know, there’s challenges

Guillaume Pitron  42:30

the fact that the state says so in a know how the SLO is being respected. Yeah, tells you something about how the Chinese government can care in a way about the mental health of the young saying, all right, it’s fine to a certain extent with after that, you might get into trouble from mental viewpoint. In the United States, an average a young in the United States is spending seven hours and 22 minutes on internet every day, outside of school. So I would probably mention the Chinese state in terms of environment, the French are doing something right now they have passed a law, which is the first law in the world. I don’t say that they could infringe on here. But basically tackling on a general manner, globally is a question of the impact of internet on the environment. And so there have been many things being decided, whether it is that, you know, the tech companies must inform their consumers about the number of data that have consumed and what it means in terms of co2 emissions. There are some specifications to the data centres, and all this kind of thing. So that is, I think, a good thing that’s just starting, mostly North European countries, Germany are very much in advance when it comes to regulating such kind of ways of using internets, including on the environmental angle. But for the rest of the world, this is just an unknown subject. Yes.

Tim Hughes  43:59

And then that’s good to know that those things are happening in those countries, which is, which is a good start. And I guess it’s sort of points towards the fact that whatever needs to be done, clearly hasn’t been done on any level at the moment, just yet. But whatever can be done. Well, one of the things I guess about this as building awareness, which is what you’re doing is educating, making people understand what the issue is, and what the implications are around the world. The problems with the environment and the human costs that come with this. So that then we can take responsibility for this individually and as communities and countries etc.

Guillaume Pitron  44:36

Yeah, and this is why I quote Stephen Hawking in the beginning of the book, when he says the future is a race between the growing power of technology and the wisdom with which we’re going to be able to we’re going to be able to use it. And the such wisdom can only start with understanding with education. It’s a paradox that the knowledge economy and the knowledge technologies don’t make you knowledgeable about the way the work kind of products is going to take years before we understand all these technologies, which are being up in the air, or donor their feet buried into the ground in the form of wire networks, or laying in the depth of the oceans, in the form of submarine cable optics is going to take years before we really, you know, put some names figures and descriptions over this Leviathan, which we just don’t have an idea of because we haven’t sensed it with our senses. It’s huge battle coming in here, in order to to understand that enormous ecological challenge coming for the decades to come.

Tim Hughes  45:44

Well, that sounds like a good place to wrap this up. Do you have any further closing comments on that gear?

Guillaume Pitron  45:51

Pretty much. I don’t want to be looking like someone was coming to make lessons of normal. Because I use internet every day. I need internet’s to write my books. And I need you to podcast what I’m talking to you about. So I’m going to tell you, you know, you should feel guilty whenever you open your email account, or whatever kind of things. That’s not the position I can hold. And I really would like to make you understand that I’m adopting every day myself, I’m questioning myself all the time. But I keep always in mind this ID, this which is new to us, which is that whenever we will use internet in the future, we’re going to have to make something which we have never done, which is a cost benefit analysis.

Tim Hughes  46:38

Actually, that’s a really good question that I will put to Jim, because that’s his area of expertise. And so the book that you have is the dark cloud. Yep. And that’s now available, we’ll link to everything in the show notes, with some of the things we’ve talked about. And the Estonian activist will make sure she gets a link there. And you also have the rare metals war. So you have you’ve got my first book published was truly a couple of years ago. And I just want to thank you for the work that you do. Because I think it’s so important, you know, and it’s so easy to not be aware of this, I for one was somebody who had a feeling you get a general feeling that things aren’t always as they appear, and that there’s a cost. But thank you for bringing to light, the cost of our digital technology. And also, I would encourage all of us to have these conversations more and to know that it is something that will grow. And that we have a responsibility as we’re here now on this planet to ourselves and future generations to try and sort out this issue sooner rather than later. And if that then comes to how we might vote and what we might do with our personal practices with digital technology. We have the power. We have the power, we have the power. So Graham Photron. Very, merci beaucoup. Merci. Merci. And and thanks for everyone for listening. We’ll have everything in the show notes. And we’ll look forward to seeing you next time. Pleasure. Thank you.

Gene Tunny  48:11

Tim, he is good to be chatting with you again,

Tim Hughes  48:14

playing good to be here, Mike.

Gene Tunny  48:15

Thanks for filling into me for the conversation with Guillaume that was, that was great. I really appreciated it. You had a good conversation with Gam about his book, The Dark Cloud.

Tim Hughes  48:27

Yes, it was fascinating. I really enjoyed it really enjoyed it. Thanks for giving me that chance. And

Gene Tunny  48:32

overall, I mean, how do you think? Or how do you think it went? What were the main takeaways for you?

Tim Hughes  48:39

I was fascinated by what he had to say. And I really appreciate the fact that he was able to bring attention to this issue, because it’s clearly a big issue. And it’s growing. And I thought it was a really good thing to talk about. And to continue talking about because no doubt this is an ongoing problem that we need to work with.

Gene Tunny  48:57

Yeah, it’s important to raise this as an issue. It’s still unclear to me exactly how big a deal this is and how much we should worry about it. I guess what he’s highlighting is that the digital world is not necessarily providing the environmental benefit that people 30 years ago or 20 years ago may have thought it was we moved away from having paper, you know, paper based offices and, and also having more services delivered online rather than us having to travel somewhere or, you know, travel or conferences or whatever. So he’s highlighting that this increasing digital footprint that’s having an environmental impact. I think that’s an important point. It’s still unclear to me exactly. How big a deal this isn’t how much we should be concerned about. I mean, clearly we should be concerned about environmental damage, environmental impacts, and we have various regulations that are that are at attempting to resolve those. There is an issue with climate change, of course. And we know that internationally many countries aren’t really agreeing to on or they’re not they don’t have the framework or the policies in place to really do much about that. I mean, there’s a lot of talk. There’s not a lot of action. Yeah. So that’s, that’s possibly an area where you could argue that better policies are needed. You know, in other cases, there is, well, at least in Australia, there’s very stringent environmental protections. I guess the issue is, well, what if they do you know, that’s what Guillaume was talking about mining in the impact of mining in emerging economies, wasn’t he? So there there are issues. And so perhaps that’s something where it’s worth focusing attention on. And there needs to be there could be some international pressure to improve conditions in those those countries. Did he mention Congo? I’m trying to remember now. Yeah,

Tim Hughes  51:01

he mentioned DRC. And cobalt, most of the cobalt seems to come from there. And without a doubt, it’s the processes with getting these rare earths out of the ground, that are the issues, environmentally, and the human cost of that. So there was really, I mean, I thought it was very clear that there was some big impacts from our digital technology, our digital habits, that we should be aware of. And that can be improved on that was the big, I thought that came over really strongly. So just to repeat some of the figures, he said, 10% of the power that we use currently is running our digital technology. And that’s understandable, there’s going to be an amount that goes into it, we’re highly linked to the internet, really dependent on the all of this new technology. So it’s not surprising that there’s a cost there. However, the rate that that is expected to increase up to 20%. Within the next decade, it currently accounts for 4% of the carbon emissions, and that’s looking to double as well. So this is the tip of the iceberg in the way I guess, there were two main areas that I could see where this inefficiency was a problem. One was in the use of electricity with storing data and unnecessary data, which is, and it was something we were talking about a little bit before we did this wrap up. It’s unknown, I guess as to how much of this data that’s being stored currently in 3 million data centres around the world that Guillaume mentioned, how much of that data is necessary or not, which is, you know, can update for conjecture. But I think personally, we could all see from our own habits, there’s a lot of data that we have, that has been saved, that’s completely not necessary. So there’s an efficiency problem there for sure. That can be improved upon. And whether, you know, for any of us to go through our phones, or whatever storage, we have to retrospectively go through our photos videos is a daunting task that is unlikely to happen to be fair. So if technology can come to the help AI, with some kind of solution with this, which I know they have, they can detect duplicates, and this kind of thing. So that that kind of technology is already there, technology could hopefully come up with something quite clever to try and either compress the amount of data that we have, which is one possibility, I guess, or to somehow diminish the amount of storage that’s needed, because it’s clearly unnecessary for a lot of personal use, we don’t need anywhere near as much as we currently use. You mentioned before that it’s cheap data is cheap, which I think is great for the consumer. But this is, I think, allowing us to have bad habits of just being wasteful with the amount of things that we hold on to just in case or just can’t be bothered to delete because it’s too clunky or too time consuming currently,

Gene Tunny  53:50

well, I think you made a good point there. It’s too. It’s too time consuming. So therefore, if you’re doing this efficiency calculation, you should take into account the fact that if you were to go and clean it up, you’d have to spend all this time doing so. And yeah, I did mention when we were chatting, storage is cheap. And as an economist, I mean, as long as people are facing the irrelevant, or the proper prices at prices, which fully incorporate all the costs, then what’s the problem? I mean, if we want to have a lot of data stored online, there’s no real problem with that. I guess the issue does come if we’re not properly if businesses and are not internalising all the costs that they’re imposing on society if there are these environmental impacts that aren’t properly costed and then priced into the product so that your look that could be an issue, right? I’m not I’m not denying that. But in terms of the you know, the photos I mean, I don’t know how big a bigger deal that is and how big a part of the problem it is. And this 3 million data centres. factoid, that’s not the huge Google or Facebook data centres, there are 3 million of those around the world, he must be talking about various computers, various servers that are associated with different websites around the world. That must be what he’s talking about.

Tim Hughes  55:17

Yeah, I mean, we didn’t go into any detail of the sizes, but clearly, they vary in size, as some of the ones we did talk about with the bigger ones Facebook. Yeah, it’s an Oregon and was it Lapland I forget now, which country was part of that plan? Yeah. And Finland, one of the one of the colder regions, which makes sense, as far as energy expenditure goes, however, I thought it was really clear, like if that were those figures, as they stand 10% is a lot of power. And so there’s a real environmental impact from generating that 10% of electricity. So I think it was really clear that there were impacts big impacts already, which were only expected to grow. So I think whatever inspections can be done, they do need to be considered important, and also to be done as soon as possible. And but I do think that the big steps most likely will be technology steps, you know, somehow of reducing our capacity or not our capacity, but I need to source so much data. So if it’s a compression issue, I don’t know that

Gene Tunny  56:17

well, there is compression already. I think we’re probably solve the compression problem. They’ve got very good algorithms for compressing data. I don’t know how much more efficient we can get on there.

Tim Hughes  56:28

I mean, I’m coming from a non technical background. So I mean, you know, how, for instance, the initial computers were massive, and they became smaller and smaller to the point we had, you know, a small computer in our pocket that can take cameras has all this capability. That is amazing. Yeah. I don’t know how that happens. I just trust that, you know, it has happened. So I just go with it. And I just wonder, like, you know, hopefully, there might be some future leaps and bounds that we can do in the forms of storing data. You know, if that might be something if we might go through the same process of efficiency and finding better ways to to manage this before it gets more of a problem.

Gene Tunny  57:03

Yeah, in terms of storage technology. Yeah. Yeah, I’m not sure. I mean, I’m not an expert on that. Either. You were talking about the, the size, I mean, the compression comes into it, where you reduce something that is 10 megabytes down to two megabytes or whatever. That’s the compression. So it has a smaller storage requirements in terms of storage technology becoming better and, and cheaper. I don’t know. I’m presuming it will. I mean, I remember, back in 1989, my neighbour, Simon had a hard drive for his Amiga computer. And I think it’s stored a couple of megabytes. That was like a big deal for saw.

Tim Hughes  57:48

And that’s the thing, like, you know, neither of us are equipped to sort of see, I mean, clearly, there were constraints. And there are, you know, people are trying to no doubt make this as efficient as possible. Yeah. You know, so if, in, you know, in the meantime, what we can do, though, which are made some really good points is that, you know, we have a couple of options, you know, to store our photos or videos on external hard drives, which, like you said, rightly, before we started recording again, but that would come at a cost, to create that harddrive, etc. But the point being that, once it’s on that it’s not consuming electricity, to keep it stored, it’s not stored in the cloud, etc. So that’s one of the areas I thought was worth mentioning. And again, the digital cleanup day. So he mentioned, I think we worked out it was Anneli overall, as the Estonian activist, and, again, with whatever is at our disposal, now, we can use that technology or that little bit of time, or like, it’s okay. You know, we do the same with our gay marriage, or whatever storage we have at home, I think it’s okay to put a bit of time into into making our digital storage habits more efficient and less, less cluttered. So there’s good information on what does it digital digital cleanup day.org. So if anybody wants to check that out, there’s some good information there. So the other part of the efficiency process was back to what you were talking about with the rare earths and DRC, etc. And that was a big one big takeaway I felt was to hold on to your phone. So that’s in the hardware element of our digital habits, so phones, laptops, tablets, etc. The production of those is where all of this comes into it. And so if we can hold on to our phone, get it fixed. I think GM said he had an iPhone seven, and getting it fixed, meant that he wasn’t then getting the latest one, they’re all perfectly good. I don’t have to have quantum leaps of technology. With these things. You can do everything with, you know, a model that’s a few years old. And so there are definitely things we can do to to help with these current issues and to try and slowed down that dependence on requiring more energy to store and the issues that might come from extraction of these rare earths from different parts of the world.

Gene Tunny  1:00:09

Yeah, I’ll have to look up and put in the show notes. What that the size of that Amiga hard drive was it probably, I think it was a bit more than a couple of media or

Tim Hughes  1:00:19

anything I just said, Jane, are you just thinking about that? You’ve been thinking about that for a while. Sorry. That’s totally fine. I’m used to it. I’ve got three kids. But yeah, so quantum leaps in that regard in a relatively short period of Yeah, exactly.

Gene Tunny  1:00:41

Exactly.

Tim Hughes  1:00:45

That’s another big point, I thought was really interesting was the value that you put on democracy, you know, that we have the opportunity in democratic societies to make change. I thought that was a good point.

Gene Tunny  1:01:01

Yeah. Yeah, I think well, certainly is. Yeah, we hope that the changes are sensible. So I guess the challenge here is to come up with sensible policy recommendations and not just react to the fact Oh, there’s a lot of data, we’re using a lot of energy for the digital world? Well, of course, we are because we’re role online now. So what’s the actual problem? I think we’ve got to make sure the policies are addressed at where the so called market failures are addressed at tackling those who were not properly pricing the costs of, of the environmental impacts. So that’s what I would say.

Tim Hughes  1:01:44

I think one of the main points was this is out of sight. So we’re not we’re not aware of this cost, in power, or in environmental and inhuman impacts. It was just bringing it to the fore to bring it into view, I guess, you know, with with rubbish that we do household waste, etc, we can see that it gets picked up. And it’s it still goes into areas that we may not be so aware of. But we’re aware of that daily. Yeah, contribution to. And I guess this is like there’s a digital landfill that we need to be take some responsibility for. And I guess that was what I felt from from.

Gene Tunny  1:02:24

Yeah, look, I think he makes some good points. So I think it was a good conversation. And from doing the some reading on this, in preparation for our chat, I discovered that there isn’t really a lot of information or a lot of analysis of this. And there’s a great article I found on data camp.com that I’ll link to that goes through the impacts of digital technology in it right. And in that they write despite recent progress to improve corporate transparency, there’s still significant data gaps and blind spots and the evidence of environmentally relevant digitalization impacts, which I think is true. So it’s something that further research would be useful on.

Tim Hughes  1:03:04

Yeah, yeah. It’s a big subject, and no doubt one that’s going to stay with us for as far as we can predict at the moment. So yeah, it was it was good to get that perspective on it.

Gene Tunny  1:03:15

Very good. And one thing I liked about his book is he, he does talk about the economics of it. He talks about the Jevons paradox. I don’t know if you came across that I needed and talk to him about about that. But the idea is that as we become more efficient in something, rather than using less of it, we can actually end up using more of it because it’s, it’s cheaper, so electricity as we become more efficient, and well, if we become more efficient with electricity, so the use of electricity, more efficient lighting and refrigerators and washing machines, then those savings we just ended up, you know, getting more appliances in we that gives us some room to to use more electricity. And it can be that we ended up using more sounds like

Tim Hughes  1:04:03

Parkinson’s Law where yeah, we fill up the available space to do whatever we can. So if we have more money, we spend it if we have more, fill it.

Gene Tunny  1:04:12

Yeah, so I’ll put a link in the show notes on the Jevons paradox, which was originally discovered by a British economist Stanley Jevons. Thing was William Stanley Jevons in the 19th century with regard to coal. So I’ll put some I’ll put a link in about that. And that might be a good topic to cover in a future episode.

Tim Hughes  1:04:34

And there was a cost benefit analysis that Guillaume mentioned.

Gene Tunny  1:04:38

Well, I think he was saying that you really need to do a cost benefit analysis on any measures to deal with these issues. Was that what he was saying? Or you’d want to do a cost benefit analysis of our use of digital technology? Now my feeling is, it’s going to come out in favour of the use of digital technology,

Tim Hughes  1:04:54

for sure. And he was very clear with that, that he’s not against it, like he uses it. And so it’s not a question of, for or against, it’s a question of better use of and better practice in how we, how our hardware is made, and, and also being mindful of how much power is being currently used. And to see that, you know, wherever we can be more efficient in that whole process that we do what we can. And that was where the democracy sort of comes in, you know, we can, as voters, you know, this is something through discussions through this kind of discussion. And the kind of, you know, I guess this is the awareness that Guianas bringing to us. And it’s just making sure that we can have these conversations and talk about it so that, yeah, at some point, it can be better, or we can be less wasteful.

Gene Tunny  1:05:48

Absolutely. And I think he does the point that we’re not going to solve all these environmental challenges. If we just move to renewables and EVs, there’s still going to be environmental impacts that we need to think about. I think that’s a that’s a good point. So anything else, Tim, before we wrap

Tim Hughes  1:06:03

up? No, I really enjoyed it, Gene. And thanks again for giving me the guest spot. I really enjoyed it.

Gene Tunny  1:06:09

Oh, of course. Thank you, Tim. And one thing I should note, as you please check out the show notes, I might put in the the capacity of that Amiga hard drive for 1989. I may have underestimated underestimated that but it was very low relative to what they are now is quite incredible. Was it eight or 20 megabytes? I’m struggling to remember, but I’ll do some research on that. Very good. The 80s wonderful time. Okay, Tim? Yes. Thanks for your time. today. It’s been a pleasure. Right. Oh, thanks for listening to this episode of Economics Explored. If you have any questions, comments or suggestions, please get in touch. I’d love to hear from you. You can send me an email via contact@economicsexplored.com Or a voicemail via SpeakPipe. You can find the link in the show notes. If you’ve enjoyed the show, I’d be grateful if you could tell anyone you think would be interested about it. Word of mouth is one of the main ways that people learn about the show. Finally, if your podcasting app lets you then please write a review and leave a rating. Thanks for listening. I hope you can join me again next week.

1:07:29

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Credits

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